Feb. 23, 2016Improving author value through reader insights data
How can you as a publisher get the most value out of your authors? Help them in writing better books? Make even better marketing campaigns for their books? Yes, however, there is one element that publishers have not made use of across the globe.
In this blog post we will only be focusing on publishers who have their own authors. Publishers have traditionally not been able to get exact user stats of who is actually reading the books. This has been accepted by the business, and it has been up to the editors to evaluate each book based on their professional understanding of the market and rough estimates from retailers.
Within the last couple of years most publishers have started selling ebooks. This has opened up for a new flow of information that has previously not been accessible for the publishers. The digitization of the reading experience opens up for a brand new frontier publishers have previously not been exposed to.
The digitization of the reading experience opens up for a brand new frontier publishers have previously not been exposed to
That is the realm of data, and the insights in can bring. Even the most basic data points can be very helpful for publishers like: finishing rate throughout the book, reading time, demography of readers, and people are reading this also read this book. This data is what we call Reader Insights Data (RID) and it will not only help publishers make better suggestions for improvements to the authors, but most importantly help them sell the rights to the book in new markets.
Publishers can improve sales material when selling the rights to include not only print runs, sample of the book, and some author information, but a detailed description of who is most likely going to be the demographic target of this book, and the reading patterns. Communicating Reader Insights Data will greatly reduce the risk of the publisher buying the rights, and will result in publishers getting a higher price for sale of foreign rights.
Communicating Reader Insights Data will greatly reduce the risk of the publisher buying the rights, and will result in publishers getting a higher price for sale of foreign rights
The challenge is now structuring the publishing company for this change. This process is something we at Pubfront can help you with. Get in touch if you would like to learn more on how we can help you.
At Pubfront, we help publishers and media companies with their online strategy. We can help you with everything from tailoring a unique book service with white-label ebook and audiobook apps, to helping you engage your online visitors and followers. Pubfront has a dedicated team of experts that can help you build the perfect online solution for your business. Let’s get in touch!