According to a recent study by Microsoft the average human has an attention span of 8 seconds – that is one second less than a goldfish. As businesses and consumers live in a daily routine of expansive digitally-oriented tasks, the demand for precision and speed after pressing “search” is increasing relentlessly. This certainly also applies to ebook stores, which are expected to suggest and display the most relevant results in the least amount of time. So what is the secret to effectively getting the users where they want to be while increasing conversion? It’s about becoming more intuitive to individual needs by creating a customized shopping experience. And as e-commerce moves to the next level, this is increasingly what the customer expects.

How to create a personalized shopping experience while increasing conversion

According to a recent study by Microsoft the average human has an attention span of 8 seconds – that is one second less than a goldfish. As businesses and consumers live in a daily routine of expansive digitally-oriented tasks, the demand for precision and speed after pressing “search” is increasing relentlessly. This certainly also applies to ebook stores, which are expected to suggest and display the most relevant results in the least amount of time. So what is the secret to effectively getting the users where they want to be while increasing conversion? It’s about becoming more intuitive to individual needs by creating a customized shopping experience. And as e-commerce moves to the next level, this is increasingly what the customer expects.

That is why we have built the Pubfront Suite which is a white label ebook platform optimized for conversion. In order to be able to increase personalization, you will need to gather data from your customer’s activities. This includes browsing patterns, interactions, purchases, and reviews.

How do you personalize an ebook store for your customers? Here are five steps to get right:

• Segment your users into 6-10 segments
• Display user action based recommendations (others have also bought, trending in your user segment etc.)
• Inserting customer’s name when you can (e-mail, site app etc.)
• Customize your offering relative to the customer segment the customer belongs to
• Reach out to individual customers for feedback

This both increases the likelihood of a sale and reduces the waste of time from generic browsing.  And because conversion is heavily based on optimizing the customer journey, it is important to give the customer a voice by asking for feedback on how to best serve their individual needs in the future. Today’s customer expects additional services as well, like suggestions, saved browsing history and cross-platform compatibility between apps and mobile websites.

Segmenting new potential customers correctly is also crucial. There are several techniques which instantly increase the likelihood of conversion. Our white label ebook platform can help create landing pages for new visitors with a short questionnaire which will help provide appropriate recommendations, eliminating the risk of a “browse to drowse” scenario. The ebook store can also offer incentives like discounts on purchases in exchange for signing up for a customized ebook newsletter or promotional mailing list.

Something many e-commerce businesses overlook is optimizing the shopping experience for both the potential and existing customers.

By using A/B testing, which tests two different versions of a page, our white label ebook store can easily track which version of a promotion or layout delivers the best results, and which should be eliminated. This is key when determining how to display content for the this user next. Letting the users tell you, through their actions what they like, is the best way of making sure your are providing them with a good store experience.

The direct route to increasing conversion in an ebook store is by creating the most accurate and rewarding user experience possible. A fashion student does not want to land on a page filled with recommendations for books on mechanics. Investing in listening to the customer and intuiting what they will want next is the most effective and efficient way to drive sales. And by providing the opportunity for individuals to give feedback on what they actually want, not what the business assumes they want, the Pubfront Suite white label platform can enable you to be ahead of the rest.